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Santa Margherita and Alma Ambassadors around the world for Italian Haute Cuisine

The Santa Margherita Wine Group has teamed up with Alma, the highly influential international school of Italian cuisine under the direction of Gualtiero Marchesi: two major protagonists in the art of hospitality and customer service, working together to spread knowledge of the latest developments in food and wine culture, both in Italy and around the world.

With this new partnership, which sets the Santa Margherita brand alongside Alma’s other select and extremely prestigious sponsors, the Company is seeking to play an even more important role in the sophisticated world of Haute Cuisine, in line with its other important sponsorships of a cultural nature.

Santa Margherita’s is a concrete desire to be where trends in taste and new models for consuming wine and food are analyzed, to share current ideas in their sector with the most authoritative experts in the worlds of cuisine and alimentary science, and to explore new avenues for accompanying top-level Italian food with the varied and delicious flavors of Santa Margherita’s wines.    

For Lorenzo Biscontin, Marketing Director of Santa Margherita, “Our decision to work together with Alma was a natural one, because the Santa Margherita Wine Group has always dealt mainly with the restaurant sector, with our wide range of wines that combine an appealing, easy-drinking style with true joie de vivre”.

The leitmotiv here, therefore, is excellence: that is the dominant philosophy for one of the leading groups in the Italian and world wine scene, with a range of products that has the added value of encompassing estates with a strong territorial identity in the Eastern Veneto, Trentino Alto Adige, Tuscany and Sicily.

25th March, 2008
 

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